Secrets of Success

We have some great promotional ideas to improve your presence before and at the Show. Stop what you're doing; read the following, build them into your marketing plan and act on the following - Now!!

Your Exhibitor Manual

A hard copy of the exhibitor manual will be sent out to all confirmed exhibitors at the end of August followed shortly by the online version. The online manual is password protected to ensure security when completing all the necessary forms. To logon on to the online manual and for full details of how the online manual operates click here.

To ensure we promote you and your products accurately in all our advance publicity it is essential that you complete the "Exhibiting Name" Form accurately and immediately. The name you supply us with on this form is then used by us on all our promotional literature e.g. web site, newsletters, show guide and on site the A-Z listing as well as the fascia name on the shell scheme stands. Therefore you can see it is vital that this information is correct and accurate from day one!

BETTer Promotion!

With so many promotional opportunities to choose from and such a wide range of publications previewing BETT 2001, it can be difficult to choose how best to use the different media to help get the most for your company's presence at the Show. To help you in your decision making process, here is a summary of the main publications associated with BETT.

BETT 2001 Newsletter

Research shows that over 67% of the BETT audience decide which stands to visit prior to the Show - make sure their plans include you!

Sent by EMAP Education to approximately 60,000 educationalists through ticket enquiry packs and in the majority of Show mailings. A 32 page newsletter with news and reviews of confirmed exhibitors and full Show details including Show features and the complete seminar programme. For more information, contact Eventful Publishing on or email

New

Sent by EMAP Education to approximately 60,000 educationalists from November onwards to all pre-registered visitors and as in insert in the December issue of EC&T. A 32 page booklet focussing on new products and launches at the Show and companies appearing at BETT for the first time. Also features essential information to help visitors pre-plan their visit. For more information, contact Eventful Publishing on or email

BETT 2001 Show Catalogue

Distributed to every visitor at the Show in the official BETT carrier bag. A full listing of all exhibitors and their products with a floorplan, seminar details and the latest Show information. Visitor research has shown that this is used throughout the year for reference. An EMAP Education publication. For more information, contact Eventful Publishing on or email

EC&T BETT 2001 Preview

Distributed to 45,000 educationalists as an insert in the December issue of EC&T and to every visitor at the Show in the official BETT carrier bag. A 64 page preview containing a floorplan and information on seminars, seminar speakers and the BETT Awards together with articles on features and the companies involved in them. For more information, contact Paul Clark, Richard Day or Mark Philips at Hobsons on .

TES BETT 2001 Preview

TES Online has a weekly circulation of 134,752 and over half a million readers. This preview will also be distributed to every visitor at the Show in the official BETT carrier bag. An 80 page supplement including a floorplan and features on associated issues and products. The final publication to appear before the Show. For more information, contact Sunita Gordon or Tessa Robinson at the TES on .

Target customers before the Show

NSM have many years of experience researching the Education and IT Markets. As specialists in of Exhibition Research, NSM have been working closely with EMAP Education over several successful years of Education Shows. NSM offer a unique service, providing pertinent, actionable and timely research findings, enabling their clients to make informed decisions. They are committed to providing optimum quality of service at competitive rates, representing unbeatable value for money.

For less than you might imagine your organisation could benefit from valuable information provided by your existing and potential customers.

You could commission your own survey, have in-depth interviews conducted with visitors either individually of in groups or have tailor made questions included in a large-scale survey of visitors.

For further information, please email Nick Simmons at or call .

FREE Tickets

What better way to promote your presence at the Show than by having invitations to send out to your key clients, inviting them to visit you at the event. The ticket can be used as a key promotional item in your customer prospect mailing and for just £100 you can send out an unlimited amount of personalised tickets to all your clients indicating your presence at the Show. This is an effective yet comparatively inexpensive method of promoting your company.

Ensure every relevant visitor knows where you are at the Show. Put your company name and stand number on all the Interest Trails that are applicable absolutely FREE! Trails are a simple and effective way for visitors with specific interests to find their way around the Show. The trails consist of a highlighted floorplan and dedicated seminars and are sent out to visitors before the Show in various targeted mailings and distributed at the Show itself.

They cover such areas as Special Needs and Further & Higher Education. Make sure visitors know where your company is and what you do – keep an eye out for the dedicated trails we plan for the 2001 event.

Ad Flash

Add impact to your advertisements and remind those who are already planning to attend, what stand you're on. To download the BETT logo, please click here.

Visitor Details at the touch of a Button

How do you concentrate on telling a visitor all the benefits of your products whilst gathering their basic details? Simple - one quick swipe of their badge with a “Light Pen.” This is an easy method of collecting visitor details and allows you more vital contact time to spend on their individual requirements. To find out more, please contact Shahla Haque on or email

Stands start from as little as £550+vat, so if you thought that you couldn't afford a stand at this world beating event, think again.

The Association of Exhibition Organisers offers a unique service to exhibiting company about how to get the most of out of your presence at exhibitions. For further details: click here

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